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About Real Change
Business Coaching

Real Change Business Coaching applies positive energy to listen, focus, challenge, encourage and guide people in business who are feeling stuck because of fear, shame, blame, mistrust, miscommunication, conflict or team dysfunction.

We help individuals, teams and leaders explore what they really want, discover opportunities and do the work required to face reality, change their mindset, set goals, be accountable and adopt new behaviors that lead to lasting change.

Ultimately, Real Change Business Coaching helps people become their best in the workplace and in life.

iPEC and ICF-Certified Coaches

All coaches at Real Change Business Coaching are certified professional coaches by the Institute for Professional Excellence in Coaching (iPEC) and/or by the International Coach Federation (ICF) as either:

  • A Certified Professional Coach (CPC)
  • An Associate Certified Coach (ACC)
  • A Professional Certified Coach (PCC)
  • A Master Certified Coach (MCC)
  • Energy Leadership Index™ Master Practitioner (ELI-MP)

iPEC Certified coaches are intuitively trained to engage people, helping them become more productive, happier and fulfilled in their careers and lives.

ICF Credential-holders are part of a self-regulating group of elite coaches who provide accountability to clients and the coaching profession as a whole.

They pursue and complete rigorous education and practice requirements that provide unquestioned legitimacy to their commitment to excellence in coaching.

Lois Elrich, PCC
Lois Elrich, PCC
Author | Founder | Entrepreneur
Leadership Coach | Speaker | Facilitator

Meet the President and Owner:
Lois Elrich

Lois Elrich knows firsthand that coaching will change your life.
“Before I discovered coaching, I didn’t realize my own way of thinking was flawed,” she says. “My internal dialogue was not serving me well.”

So Lois decided to do some serious work on herself. Working with a coach, she took a close look at her own behaviors. She was honest. And she began to address her own situation.

Soon, she began making progress. And over time, she changed her life.

“Our behaviors often make sense to us, but to people on the outside, they often make no sense at all,” Lois says. “All of us need someone to help us think through what we’re going through so we can discover what’s getting in the way of real change.”

Today, Lois is a Professional Certified Coach (PCC) and president at Real Change Business Coaching, LLC in Dayton, Ohio, which she owns and operates. In her first three years as a coach, Lois has helped hundreds of people overcome obstacles that get in the way of growth so they can make real change at work and in life. Lois, a thoughtful listener who asks the right questions to get to the heart of an issue, approaches every client with energy and kindness.

Lois is also a facilitator and leadership coach for Aileron’s “Becoming a More Conscious Leader” program. Aileron, based in Tipp City, Ohio, helps take privately held businesses, teams, cultures and individuals to the next level of growth. Its services help business leaders implement professional management so they can create sustainable businesses. Lois also helps recruit, interview, onboard and develop Aileron’s leadership coaches.

Lois applies her coaching skills every day in her role as president and co-owner of Solid Blend Technologies, Inc., also based in Dayton. Solid Blend provides water management solutions for healthcare and other facilities with a focus on Legionella detection, remediation, control and outbreak response. Lois created and now manages Solid Blend’s Ideal Culture Program for building a healthier culture at work.

Before becoming a coach, Lois served as a vice president at Solid Blend Technologies for 18 years and in business development for Miami County Dairy Stores for eight years.

She’s happiest when spending time with her husband, Ken; their three sons and daughters-in-law; and their grandchildren. A member of Rotary Club of Dayton, Lois also enjoys reading and working out at the gym.

Current positions:

  • President and owner: Real Change Business Coaching, LLC, Dayton, Ohio
  • Facilitator and lead leadership coach: Aileron, Tipp City, Ohio
  • President and co-owner: Solid Blend Technologies, Inc., Dayton, Ohio


  • Professional Certified Coach (PCC), International Coach Federation (ICF)
  • Emotional Intelligence Certified Coach (EICC), Goleman EI
  • Energy Leadership Index™ Master Practitioner (ELI-MP), Institute for Professional Excellence in Coaching (iPEC)
  • Certified Professional Coach (CPC), Institute for Professional Excellence in Coaching (iPEC)
  • TTI Success Insights DISC-Certified, Target Training International
  • MSCEIT, Mayer-Salovey-Caruso Emotional Intelligence Test Certified
  • Licensed Notary Public, State of Ohio
Steve Elrich
Steve ElrichExecutive Coach, CPC, ELI-MP

Meet Executive Coach:
Steve Elrich

Steve Elrich will never forget the path he walked to discover his purpose in life.

It was no easy road.

He jumped in and out of college in three different cities; toyed around with majors from music to engineering; and took eight long years to earn an associate’s degree.

He landed a job in forestry management – work he enjoyed that came naturally to him.

At first it was a peaceful life, with much satisfaction and little stress. But soon the truth became clear: Steve was jogging in place with nowhere to go.

Money was tight; his school loans were due; and with his salary, Steve could never support a family. So he made his way home and got a fresh start as a water technologist at his parents’ firm.

The job was a steppingstone to the future. So Steve worked long and hard – 10- and 12-hour days – rising quickly through the ranks in service, sales and management.

He soon became stable financially. But the workload was heavy, the pace was fast, and the pressure was high. Steve felt stressed – frustrated and unfulfilled – always in demand and every day on call.

“I was feeling the burden of my career and my work,” he says. “I was overwhelmed and breaking down.”

His life took a toll on himself, his wife and his children. So he reached out to a high school friend – a military veteran with PTSD who’d learned in a group how to process and manage his emotions.

This guy was happy. And he was living life on purpose.

To Steve, that day was the first day of the rest of his life.  

He soon found a group of his own. Attended their meetings. Made some new friends. Went on a retreat. And discovered the power of coaching.

“I began thinking about things from a new perspective,” he says. “Once my eyes were opened, I realized how different of a life you can live.”

Today, Steve is a Certified Professional Coach (CPC) at Real Change Business Coaching, LLC in Dayton, Ohio. He works with executives to help them learn who they are, what they want and where they want to go.

“I help leaders manage emotions and stress in a more productive way to move their careers and their lives forward,” he says.

Steve is now doing what he loves. And he’s making a difference.

“So many people just keep grinding it out,” he says. “They don’t know what to do. I want to help people through that journey.”


  • Certified Professional Coach (CPC), Institute for Professional Excellence in Coaching (iPEC)
  • Energy Leadership Index™ Master Practitioner (ELI-MP), Institute for Professional Excellence in Coaching (iPEC)
Robin Brun
Robin BrunExecutive Coach, Certified Professional Life Coach

Meet Executive Coach:
Robin Brun

After a lifetime of experiences in business, Robin Brun is finally living the dream.

“Becoming a certified coach in 2018 was a game-changer for what I can do, and how I can leverage my own gifts and talents, to help people in a richer way than ever before,” she says. 

That says a lot for Robin, who’s spent her entire career helping other people become the best they can be. 

For almost a decade she worked at Right Management – one of the top outplacement and talent management firms in the world – and two decades at organizations such as Fifth Third Bank, the Council of Better Business Bureaus and the University of Dayton Center for Leadership. 

In her many roles, she wore different but related hats: from recruiting and hiring, to career transition training and consulting, to business development, to talent and career management, to leadership development and team building. 

As a result, she says, “I got really good at assessing the potential in people – and helping them see it in themselves.”

She also saw the profound impact coaching has on people’s lives. “It’s an opportunity to help people identify and enhance the gifts and talents they already have – and discover what’s preventing them from being successful – so they can address these areas to become more effective,” she says. 

Coaching works because it’s action-based, Robin says. “So you can track and measure success. But first you have to ask the right questions, allow silence and give people time to think.” 

Through this process, people identify the actions they need to take. “Once they’re committed to take action, it’s my job as a coach to hold them accountable – and that’s where you see the magic happen. And the breakthroughs happen,” she says. 

Today Robin coaches leaders at all levels: people who want to get better in their current role, improve their leadership skills or get promoted. She also coaches people who have lost their jobs and need to find a new job – or want to embark on a new career and land their dream job.

“When people work with me, I want them to leave knowing more about who they are and what they bring to the table – and have the confidence to articulate that – so they can achieve their dreams,” she says.

As an executive coach at Real Change Business Coaching, LLC, Robin provides One-to-One Coaching, Group Coaching and Communication Styles Training to clients. She is also a career consultant and certified professional life coach at Robin Brun Consulting, LLC; a professional speaker; and host of a global radio show, “Putting Faith & Hope in Your Job Search.” 

Says Robin, “I feel like I’ve been led down this path as a coach. I’m doing exactly what I’m supposed to be doing.”


  • Certified Professional Life Coach, Christian Coach Institute (accredited by the International Coach Federation)

“Lois listened intently to what was being said as well as the greater meaning of my words. She connected the dots extremely well and offered great insights at the appropriate times. My work and life are more organized now thanks to the coaching with Lois.”

~ T.F.

“Lois has helped me build skills to see myself more clearly. I now understand my strengths and where I need to grow. I can count on Lois to be honest and fair about how I’m doing and what’s supporting my intentions to reach my career goals.”

~ D.W.

Real Change Business Coaching featured by City of Clayton

Professional Certified Coaching